Girl Scouts of the USA
Challenge
Develop a national campaign that extended the partnership between Girl Scouts of the USA and Dove, to reinforce Dove's "Camapaign for Real Beauty".
Solution
RocketDog created a series of interactive experiences around the Mirror Mirror campaign concept. The online destinations included the Mirror Mirroe game that encouraged the girls to create inspirational videos, take quizzes that reinforced what they liked about their friends. We also created a Make Your Own Magazine Ad game that allowed the girls to upload their own imagery and make their own ad. Once finsihed they could send it out to all of their friends.
Results
The Website traffic for the game area of the program reached record heights with over 150,000 visitors a month. And at one point was most played game on the Girl Scouts site.
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