Maine Department of Inland Fisheries and Wildlife

A Marketing Story by Rinck Advertising, Inc. about Maine
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Maine
Increase Brand Awareness

Challenge

Be A Keeper of the Maine Outdoors Mainers inherently love the outdoors, but the Maine Department of Inland Fisheries and Wildlife (MDIFW) faced challenges getting their messages across to non-consumptive users; a.k.a. those Mainers spending time outdoors but not purchasing hunting or fishing licenses.

Solution

MDIFW teamed up with Rinck to get the message out by creating a humorous campaign and a character to encourage Mainers to become ‘Keepers of the Maine Outdoors’. The NEXT click is a laugh. Rinck utilized humor through creative messaging to show MDIFW being more relatable to the general public, in turn increasing e-newsletters sign-up and potential future communications with non-consumptive users.

~45 Employees
$10,000 Min Budget
1 Stories
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Rinck Advertising, Inc.

Auburn, Maine

Rinck Advertising is a full service advertising agency located in Maine. Offering a range of marketing services to local and national clients, including branding, strategy, media buying and planning, creative, website development, account planning, soci...

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