Challenge
Oceanstone provides guests an authentic and unique experience at their oceanside resort, just down the road from Nova Scotia’s famous Peggy’s Cove. Revolve was engaged to craft a brand strategy to refine the Oceanstone brand story, narrative and voice and bring the brand to life in their communications and marketing materials.
Solution
We started with our proprietary brand DNA discovery, where the Oceanstone team shared what makes the seaside experience so exceptional – a magical and restorative combination of hospitality and warmth. In crafting the brand DNA, which informed the brand strategy, we uncovered their promise of seaside magic. This provided the framework to update the brand identity and guide all brand communications online, offline and onsite. During the pandemic, we continued our partnership with Oceanstone to support their communication goals and business objectives. The guest experience is what sets Oceanstone apart, and their online presence needed to reflect this experience. We created a consistent and captivating voice paired with visually stunning design and photography to effectively tell their story through organic and paid social media, and a soon to be released website redesign. Through this collaborative relationship, we’ve helped Oceanstone pivot to stay top of mind in 2020. We look forward to the launch of their website that will amplify the seaside magic that is yours to experience.
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