Challenge
Scent-finder application uses technology and science to help customers find and select perfume in a whole new way. Pinrose is an unconventional luxury fragrance company. Their mission: use technology and science to help customers find and select perfume in a whole new way. Their popular scent finder quiz determines your “scent personality” based on the interconnection of your sensory preferences. The responses are in the form of images, shapes, colors and sounds, making the quiz fun and unique. Select the options you’re instantly and instinctively drawn to. The algorithm establishes your scent personality (in my case, the Goddess) and provides three fragrances that match it. You can purchase 30ml bottles and/or Pinrose Petal Packs, their perfectly dosed single-use fragrance sachets. The Challenge: Rapidly Changing Requirements Initially, Pinrose had a fixed set of questions hard-coded, with scoring written into the code. However, it soon became apparent that Pinrose needed flexibility to respond to growing business opportunities. No longer just on their own site, the quiz had to be embedded on other retail sites, and deployed to kiosks at over a hundred Nordstrom stores across the U.S.
Solution
Editable and Responsive Our recommendation was to make the quiz editable, so Pinrose wouldn’t have to come back to us to adjust questions, images, or scoring for each new application. While we needed to give Pinrose the flexibility to grow with new business opportunities, it was important not to over-engineer a solution. That’s why we used Active Admin and integrated it with the Spree back-end. This efficient approach avoids double entry and results in greater consistency. Product images and descriptions come from Spree and the administrator can edit which products match up with each persona. The in-store kiosks use the same web quiz but regularly download a copy of it, making it possible to remotely update the quiz without having to change anything on the iPads in-store.
Results
Over 100,000 people have taken this quiz and contributed to the recommendation algorithm. Thanks to our close collaboration, Pinrose has a successful marketing and sales tool that works in a wide variety of applications and responds to ever-changing requirements.
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