The Jack Daniel's Experience


Red Moon Marketing + Jack Daniel's
Increase Sales


1,000,000

Earned Media Impressions

Challenge

Red Moon has been tasked with creating unforgettable experiences that increase the sales of Jack Daniel's products across all markets while also increasing brand awareness and brand loyalty.

Solution

  • Event Management
  • Sponsorship

Red Moon Marketing takes The Jack Daniel's experience to the next level with multi-level interactive marketing activations that include national events, asset management, sponsorships, promotions, and design.

Results

  • 1,000,000 Earned Media Impressions

1M+ Consumers Reached Since 2004
26,943 Tour Hours
6,000+ Photos Taken
15 Years of Activation
600+ Activation Days
43 Assets Managed

Jack Daniel's

The Client
Jack Daniel's

Consumer Discretionary
~500 Employees
Red Moon Marketing

The Agency
Red Moon Marketing

Charlotte, North Carolina
~53 Employees