The ALS Association
Increase Brand Awareness
Challenge
ALS Association As part of our ongoing work for the national ALS Association, Red Deluxe developed this national PSA campaign to mark the 75-year anniversary of Lou Gehrig’s retirement from baseball due to ALS. It calls attention to the ongoing fight against the disease that is often called simply ”Lou Gehrig’s Disease,” and recalls Gehrig’s emotional farewell speech in 1939, when he declared himself the “luckiest man on the face of the earth."
Solution
In addition to PSA placements in national print media, the campaign included a microsite, commemorative posters, patches, and pins.
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