Challenge
We have been working with GM for two years to fuel a start-up called Marketplace, the in-car e-commerce platform. Our mission was to help sell the platform internally at GM and externally to merchants. This wasn’t about traditional PowerPoints and media kits, this required an interactive sales experience that would make brands look twice.
Solution
We set out to create a series of interactive tools that gave merchants first-hand experience of a platform they wouldn’t see in vehicles for over a year.
Results
Fast forward to today, this now award-winning product will change drivers’ behaviors behind the wheel going forward. This includes paying for fuel, ordering food and making reservations, all from your car’s dash.
Rebuild Group
Every company has a bio, and many are, well, a cliché resume no one gives a hoot about. Our cliched stuff is that we are an idea marketing agency located in Milwaukee Junction and our team is comprised of a lot of Digital Natives. Our group excels at creating ideas...
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