Challenge
In 2019 we planned to redesign the website, taking the structure and technology already used and create a fresh and modern design that represented the Cavendish French brand better. We needed to do this with minimal disruption to the current site without effecting SEO.
Solution
This included the creation of a new layout for the homepage, including a new larger banner area giving Cavendish French the opportunity to promote their regular special offers. We also prioritized key product areas ensuring that customer journeys were clear. New portals were also added to show featured collections. The styling from the homepage was then carried throughout the site ensuring branding was consistent.
Results
In the 2 month period after the design updates, we saw a 37% increase in revenue and a nearly 20% increase in page views.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.