Challenge
The goal of improving the performance of louisvuitton.com is to enhance the user experience, streamline navigation, and optimise site speed, creating a seamless journey from exploration to purchase. By implementing data-driven strategies and personalisation, the focus is on increasing customer engagement, boosting conversion rates, and fostering long-term user retention. These improvements ensure the platform remains at the forefront of luxury e-commerce, meeting the expectations of its discerning clientele.
Solution
We set up an in-house studio, created guidelines and a design system to streamline production, simplified templates and image ratios to the minimum, created in-house tools to present and sign-off work quickly. We set up a user-testing framework to quickly validate and iterate propositions.
Results
The website had a 10% increase in traffic YoY whilst removing dependencies on third-party providers.
Readymade
In a world of noise, your brand deserves clarity. We craft brands that matter and user experiences that linger, blending creativity with strategy to transform ideas into compelling identities and interactions. We create timeless design systems, build foundations for growth, and partner with visionaries to shape the future. Simple, bold, and innovative—we’re here...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.