Wrigley’s Extra: Toothbooth
Challenge
Educate the public on the dangers of plaque build up between brushing. And how chewing sugar-free gum in between meals as part of your dental hygiene routine can decrease plaque build up.
Solution
Launch a mobile dental clinic called the Tooth Booth to introduce the benefits of Wrigley’s sugar free gum as part of a daily routine. Oral care advice would be administered by qualified Dental Hygienists in high footfall shopping centres through an effective experiential marketing campaign.
Results
Over the course of 2 years, the Tooth Booth traveled to 10 different shopping centers across the country, spending 3 days at each location. Dental Hygienists performed close to 3,000 plaque tests, and distributed over 15,000 Wrigley’s Extra Dental kits.
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