Spotify On Campus Activation
Challenge
Xphyr came to us looking for ideas for a fun, on-trend user generated content activation that would be both enticing to uni students and quick to pull off. Already armed with loads of Spotify schwag and kitted out in a funky VW bus, Spotify took to university campuses across NSW to give students a lift before their big end of year exams took place.
Solution
After an afternoon brainstorming session between the lead agency and our team, the Spotify On Campus photo activation was rolled out, featuring custom overlays that really got the students of NSW cheesing. Using photoXperience, basic user data was collected, overlay filters could be applied to the camera and photos snapped; photos were then sent back to the participants via a branded email and direct MMS using mediaEngine.
Results
Over 2,000 photos were snapped in a matter of days An engaging campaign that let users have fun with their selfies Content was shared by the users on Facebook, Twitter and Instagram
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