Challenge
To promote KOHLER Canada’s new Smart Home products, they wanted to conduct a sweepstakes offering a chance to win 1 of 4 prizes of $10,000 in Smart Home Products. The main goal was to reward existing customers and introduce a wider audience to the brand's newest products.
Solution
Designing the contest itself was the primary goal, and as is the case for all sweepstakes such as this, it needed to be both easy to use, and engaging to the brand. After a brief three-question survey, entrants were offered the opportunity to share the contest to earn an extra entry. This not only increased their odds of winning, but helped the contest and the brand reach more people. In order to reach these potential entrants, the campaign was driven heavily by paid ads on Facebook, Instagram and Google Ads.
Results
With over one million views to their site page, and 263,041 new users, this campaign was able to engage their existing audience, and clearly reached brand new eyes as well!
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