US Army Apparel
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Challenge
Seeking to maintain a continuous influx of sales via digital channels, US Army Apparel turned to Rank to handle their online marketing.
Solution
Understanding the search behavior of US Army Apparel’s core targeted audience, we conducted the relevant market research and developed a strategy based around search engine optimization to capture targeted traffic and drive potential purchasing members to the company’s Zappos store.
Results
This marketing strategy led to US Army Apparel being able to drive highly pertinent traffic ready to purchase the Army-branded clothing.
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