SoloProtect Employee Monitoring
Challenge
Despite several years of a full marketing strategy, SoloProtect could not gain traction in other countries and grow their base in the UK. They also didn't have a system for verifying lead quality.
Solution
By analyzing the data and understanding what worked and what did not, Rank Media was able to create new cost-effective campaigns that led to better conversions. Once we gained a better understanding of the potential customer, we were able to discover new platforms and strategies that had been untapped by previous efforts. We also created a monthly ROI reporting system that set up a feedback loop among SoloProtect’s sales team, marketing team, and Rank Media. This led to a better understanding of what converts at a higher ROI.
Results
An increase of 20% month-over-month in lead generation with an 86% closing ratio.
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