Cajun Grocer


Rally Marketing + CajunGrocer.com
Increase Sales


350,000

Increase in Facebook Reach

Challenge

Increase revenue by utilizing targeted email segmentation to decrease instances of cart abandonment and increase customer retention. Position Cajun Grocer as the authority on all things cajun through targeted blog posts.

Solution

  • Social Media Management
  • Email Marketing

Strategies:
Monthly blogs focusing on Cajun food, folklore and fun
Engage social media audience through engaging and humorous Cajun content
Cart abandonment, loyalty and win back emails, as well as monthly newsletters targeting seasonal foods like king cake and live crawfish

Results

  • 350,000 Increase in Facebook Reach

Achieved an ROI of 796.05%
Increased blog readership by 333.06%
Campaign Highlight: Facebook post reached over 350,000 users and was shared 4,800 times

CajunGrocer.com

The Client
CajunGrocer.com

Retailing
~5 Employees

The Agency
Rally Marketing

Lafayette, Louisiana
~20 Employees