Dr. Squatch: Become a king of your shower
Challenge
Overview You are worthy. Stop showering with the soap your mom used to buy you. Dr. Squatch is here to help. Dr. Squatch is one of the largest subscription businesses in the men’s soap category. Dr. Squatch came to Raindrop when they were looking to take their brand and content development to the next level.
Solution
We started by going through a Brand Development process to uncover the heart of the brand and what customers truly resonated with. Before Raindrop, Dr. Squatch had tried a lot of things, but did not have a true north for the brand. Once the Brand Structure was established we updated the website, developed new creative for Social Media advertising, captured new product images and updated all of the email drip sequences. Next came the Hero Video! We created a 3-minute explainer video that was built for social media with the goals of driving sales and engagement. We nailed it! This video was a home run. It is the highest converting ad unit in Dr. Squatch history in terms of Return on Ad Spend (ROAS) and has over 120 million views and 100,000 shares on Youtube/Facebook.
Results
Since 2018 we have been able to partner with Dr. Squatch to 25X their sales and create an amazing brand in the process. Dr. Squatch is more than “advertising,” it’s edutainment. We are proud of the impact it’s had and we find many people searching, “What agency made the Dr. Squatch commercials?” Well, it’s us! Congrats on tracking us down.
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