Bay Area Rapid Transit
Challenge
BART completely redesigned and reorganized their website to develop a stronger community-oriented brand and provide a web-based trip planning. They hired a diverse team for IA/UI, visual design, and HTML development. We helped BART convert their designs and HTML into Publish templates for use with Omniture Publish.
Solution
QI worked with the IA/UI and visual designers to implement standards-compliant HTML in Omniture Publish to support 30+ page types and about 500 pages. Page types included a station locator with detail pop-ups and mapping, detailed train schedules, ticket and fare options, rider information and support, news and updates, and a robust “About” section with governance, history, and employment information. Other pages support community advocacy and attention to neighborhoods impacted by BART to demonstrate BART’s commitment to building vibrant neighborhoods near public transportation.
Results
QI delivered a scalable website with flexible page types, which make it easy for site administrators to update the site. Scheduling features and links to supportive, external systems are easy for BART’s customers to find and use. Visitors now have a clean, navigable website that serves various BART constituencies, including riders, neighborhoods, local governments, and employees.
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