Challenge
Keepy is an app for organizing, saving, and sharing artwork and other keepsakes. It has a following of 1.3 million members. Client’s Challenge: Generate more traffic to Keepy’s website in order to get more app downloads. The higher the conversion rate, the more revenue generated.
Solution
Produced targeted, well-written, and search-optimized marketing content to achieve more traffic and more downloads. Well-ranked content on Google Search will achieve higher conversion rates. Here’s what we did in more depth: Increased search traffic We researched what would create better search results for Keepy to drive qualified traffic to their website. Then we produced content that would get more eyes on their app, gaining more users and more conversions from the free to paid version. Better targeting of keywords More focused keyword research leads to higher search rankings and distinguishes companies from potential competitors while creating a higher CTR. Keep your company high in search rankings for specific keywords: Target keyword: declutter artwork (201-500 searches a month: MOZ; 100-1k searches a month and high competition: Google Keyword Planner) Reached new audiences, grew customer base, and increased revenue from paid subscriptions Keepy has an active following among parents and the organization/decluttering movement, but they wanted to expand. We helped Keepy expand into the co-parenting community, targeting a million-plus audience. Did you know that co-parents are not exclusively confined to divorced couples? Today co-parents include couples choosing to cohabit while raising a child together, couples choosing to forgo marriage, and couples who identify as LGBT. Engaging, industry-specific writing Article on garage organization? We wrote it. Article on co-parenting in the 21st century? We wrote it. Article on the roots of decluttering and the famed KonMari Method? We also wrote it. Quantum Lógos researched the competition and researched the industry and community. Then we got to work writing engaging content that speaks to these unique communities while differentiating Keepy’s unique value proposition.
Results
4 of 5 articles in Top 10 of Google Search (Page 1). Increased search traffic More app downloads from the App Store and Google Play
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