Surrey and Borders Partnership: Its Good To Chat
Challenge
Rushmoor’s thriving Nepalese residents are long established within the community, however Surrey and Borders Partnership observed that mental health issues among this group remained unrecognised, unacknowledged and untreated because of the stigma associated with mental illness. We were briefed to develop marketing campaign materials to enhance communication and understanding.
Solution
We learned all we could about mental health and Nepalese culture and spoke to local community health ambassadors. From this knowledge, we developed a multi-resource campaign to reach the community’s heart. The Community Health Ambassador Team (CHAT) campaign included a website, posters, flyers, discreet booklet and Facebook page, all aimed at encouraging people to talk about mental health. Ambassadors could use a range of effective and attractive resources, available in Nepalese and English, to support the community.
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