Zelcore Technologies
Challenge
Faced with the problem of creating engagement-driving content in a fairly inaccessible, technical industry, cryptocurrency management platform Zelcore partnered with Pinchforth to develop an organic-growth content program across their social media channels. With a highly technical subject like cryptocurrency, Zelcore struggled to create accessible, insightful, engaging content that helped to position them as a friendly authority in the crypto space. The subject matter required the extensive research and expert communication strategy of an on-demand dedicated team, which Pinchforth was uniquely positioned to provide.
Solution
Pinchforth’s strategic approach to content relied on positioning Zelcore as a reliable, highly approachable authority in the cryptocurrency landscape that also provides a cutting-edge product. Through weekly content development and long-term custom communication strategy, Pinchforth was able to both generate and respond to engagement insights across social media channels, giving the Zelcore team a results-driven game plan consistent with their goals.
Results
The Pinchforth Marketing Team was able to measurably boost Zelcore’s presence and authority in the cryptocurrency space and provide a significant lift in engagement across Zelcore’s social channels. After only 2 months, we saw 2382% Growth in impressions, 526% in engagement, and 26.4% in fans/followers, all with a 576% growth in publishing.
PinchForth
There are millions of marketing plans that can overdeliver, but a major deficit most companies have is the capability of executing them well. Being confident in what we can deliver we built an hourly model that focuses on protecting clients from being overcharged for simple tasks, our goal at the...
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