Building social media from the ground up!
Challenge
Green Gobbler offers home maintenance products that are safer for the environment than your traditional household brands. Unlike traditional maintenance supplies, Green Gobbler’s unique formulas are safer for consumers and the environment. With a high quality and unique product, their goal was to set up a strong social media presence that informed consumers about their many products, provide value by posting helpful content, and driving users to their website and Amazon page.
Solution
PBJ Marketing performed a deep analysis of the brand to fully understand its voice and values. A strong emphasis was placed on creating content that not only gave background on Green Gobbler’s products but also provided substantial value. These included posts that gave different cleaning secrets and helpful blog articles on home maintenance topics. In order to drive more traffic to Green Gobbler’s website and Amazon page, PBJ launched a multitude of paid social ads around each of their products. By creating a comprehensive social content calendar, Green Gobbler was able to release a constant stream of social content.
Results
PBJ transformed Green Gobbler from a brand with almost no social media presence to one that had a very engaged follower base that would advocate on behalf of the products and contribute to online conversations. Green Gobbler’s products consistently ranked as the #1 search result for a variety of key industry terms.
PBJ Marketing
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