Challenge
CardConnect, a leader in integrated payments, have been producing some great content on their blog. The problem we found is that a lot of the content became quickly outdated, overlapped with articles covering similar topics, or were hard for users to find within the old categorisation system.
Solution
We worked closely with CardConnect on a content maintenance and strategy project, with the goal to develop a branded resource centre for growing businesses and payment partners. We covered the following areas within the strategy: Full content audit and analysis Content maintenance and removal plan Low performing content improvements Content topic modelling Blog content re-categorisation Resource centre naming Content topic idea generation Resource content writing and optimisation
Results
A resource centre for building business, LaunchPointe. With only 4 months since the launch, LaunchPointe has attracted over 16,000 visits. We will be updating these figures over the coming months as we continue to create and promote this content.
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