Take the Wheel: How to Fast Track Your Content
Challenge
CarRentals.com, member of the Expedia family, is a worldwide car rental company working with several car rental companies to help the customer find the best deal. To increase awareness of CarRentals.com offerings, we used data, insights and research to create blog content for SEO value and to inspire bookings, high DA links, traffic and social engagement.
Solution
We knew that refreshing great content at the right time and tapping into local pride would create a newsworthy story, ultimately driving more traffic. The 25 Most Festive Holiday Towns post originally published in 2017 was a well-trafficked, socially engaging post but we wanted to see if we could drive higher results. HOW WE DID IT With 25 destinations in the blog post URL, we switched out destinations in the original article that didn’t engage (ex: no news outlets ran a story, no social media engagement) with destinations worthy of the holiday accolade that had opportunities with local media and tourism boards.
Results
For brands looking to drive traffic and build links, refreshing and repurposing previously published content can be a goldmine. With strategic effort, you can recreate previous success with less man power. +67% increase in links +75% increase in pageviews +11% increase in social engagement +129% increase in placements
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