Challenge
How do you raise awareness about the importance of a premium ingredient brand when most people don’t know exactly what it is? Pace solved the challenge by showing how innovations from the LYCRA® brand make a difference in the garment industry.
Solution
With a mix of branded social campaigns, digital and print content, and a complete transformation of paid search efforts, Pace helped increase relevancy in the market and consumer awareness of the LYCRA® brand, leading to a massive increase in clicks, year over year. The “Break the Pattern” campaign didn’t just break the pattern within the imagery; it broke through the noise of the social feed to reach our target audience of active, fashionable millennial women. For Lycra’s B2B content site, Pace completely transformed the brand’s SEM program, reinvesting dollars for better segment optimization. Pace created a B2B product video disguised as a consumer brand awareness piece. The video helped the LYCRA® brand show how their innovative fiber technology delivers fit, shape and comfort that lasts, with the presence and power of a brand anthem.
Results
14,521% increase in post clicks year-over-year 18%+ engagement rate for influencer campaign
PACE
Pace is a content marketing agency specializing in custom content solutions including print products, magazines, websites, mobile solutions and interactive initiatives for some of the world’s premier brands spanning telecommunications, hotel hospitality...
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