Principal Financial Group sponsors Big Ten Athletic Conference
Challenge
The Principal Financial Group® is a leading global financial company that offers businesses, individuals, and institutional clients a wide range of financial products and services. The Principal came to Overdrive seeking to increase consumer leads by growing their lead generation pool, build brand awareness within their target audience, and drive social sharing and viral propagation.
Solution
To achieve their goal, Overdrive capitalized upon Principal’s sponsorship of the Big Ten Athletic Conference, creating a promotional contest that included microsite development and design, social sharing, content development, marketing automation, display banner ads, search marketing, and lead generation.
Results
With hundreds of social shares, playbook downloads, opt-in email subscribers, and TONS of social buzz, the initial fall football program was deemed so successful that the program was repeated during the winter basketball season as well!
Overdrive Interactive
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