35% increase in download volume!
Challenge
MathWorks came to Overdrive to help them increase brand and product awareness around their MATLAB and Simulink products such as Arduino and Raspberry Pi, as well as their other low-cost hardware offerings, with existing industry and faculty engineer users.
Solution
Overdrive restructured MathWork’s paid search initiatives in order to target and focus on current users of their MATLAB and Simulink products. They also deployed messaging to speak directly to current product users, and created an email marketing campaign that integrated with their salesforce database.
Results
With Overdrive’s comprehensive campaign, Mathworks was able to see an increase of 35% in their download volume, and a decrease of 44% in their cost per download!
Overdrive Interactive
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