Challenge
Visit Oregon is a online community sharing information about travel, leisure, and relocating to Oregon. The site features original articles, photography, and stunning video productions. The Problem After decades of the top-level domain sitting dormant, the Visit Oregon domain name became available. While the domain is what’s considered a top-level domain, there had never been a website developed upon it. Visit Oregon needed a complete brand buildout including logo, branding guide, WordPress website, and long-term search engine optimization plan.
Solution
MARKETING STRATEGY The Oregon Web Solutions team partnered with the domain owners to develop the top-level domain. The project started with logo design and branding. Once completed, the website build out was in full swing. Now, over 40 pages of unique content has been created and published. The search engine optimization strategy has been implemented and the community is beginning to grow.
Results
RANK After 8 months and starting from 0 rankings, Visit Oregon now ranks for 11,527 keywords and 27 of those are already in the top 10 spots and continuing to grow. WEBSITE TRAFFIC After 8 months and starting from 0 traffic, Visit Oregon is now getting 160 visitors a month and continuing to grow. That is technically 54,300% Growth in 8 months.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.