Purdue University : Celebrating world-changing achievements and everyday work.

A Marketing Story by Ologie about Purdue University

1 Views | 0 High Fives

Purdue University

Product Launch

Challenge

Purdue’s brand had come to stand for fiscal responsibility, affordability and the ROI of a college degree in many people’s minds – all very important attributes but certainly not the whole story. Purdue needed to evolve its brand to tell a deeper story – one that spoke to the arts and humanities just as much as STEM. A story that celebrated huge world-changing achievements just as much as the everyday work that’s done in the classrooms, studios and labs across the Purdue campus.

Solution

Persistent pursuit of the Next Giant Leap. The Persistent Pursuit of the Next Giant Leap became the big idea upon which to build the Purdue brand and tell a story of innovation and collaboration. With room for every small step it takes to realize a giant leap, it enabled us to tell stories of the day-in, day-out work of students, faculty members, researchers, and alumni. As a nod to Purdue’s most famous alumnus, it gave Purdue an ownable and authentic platform to convey the unique approach Boilermakers take to their work – it’s never ending, never stopping, and as consistent as the locomotive that symbolizes their shared spirit. And with a more unified visual brand – including the shift to a single logo across all facets of the university – they were equipped to tell the story as one Purdue.

Branding Strategy

Document Design