Challenge
As a leader in the D2C clothing industry, Mugsy Jeans relies heavily on making the most of its digital operations to connect with customers. But on Facebook - the brand’s most important advertising platform - that wasn’t happening. Behind the scenes, Facebook’s default attribution model was taking more credit than it deserved for conversions. So Mugsy Jeans turned to Oh 1 to sort it out.
Solution
We knew we had to find a solution that, like their jeans, was a perfect fit. To do it, we developed a more accurate model that optimized their online advertising strategy for Facebook.
Results
Our work resulted in helping Mugsy Jeans to scale spend and revenue at the same time by more than 200%, while improving ROI by 18%.
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