Challenge
This well-established quick service restaurant was in need of an overall brand refresh.
Solution
We immediately incorporated a new look, feel, and voice to shift the way that consumers see this urban bakery café concept. Introducing a new prototype, simplifying messaging and implementing a new clean design has helped reinforce the belief that Au Bon Pain is a gourmet convenience where people live and work.
Results
Strategically infusing digital campaigns, targeted social spends, food innovation, sales drivers and website design has helped to set the brand apart from it's highly saturated competitive set.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.