Challenge
GoDaddy Canada was on a mission to inspire Canadians to follow their dreams by launching their own small businesses. Understanding the passion Canadians have for sport, and for the Toronto Raptors, GoDaddy partnered with Raptors big man Jonas Valančiūnas (JV) to help launch his mythical business, Itty Bitty Ballers, which created and sold tiny JV figures.
Solution
The campaign focused on how easy it is for small businesses to get online using GoDaddy’s Website building platform.
Results
Canadians fell in love with the Itty Bitty Ballers, and the passion for the campaign blew past all expectations. North Strategic was there every step of the way to help with execution and to lead media relations, securing coverage in top-tier outlets including, The Toronto Star, CP 24, 24 Hours and Sportsnet.
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