Challenge
The FXF project needed exceptional standardization, unification of the cryptocurrency trading system, and a unique set of features to make the solution fast, simple, and convenient both for beginner and advanced traders.
Solution
Step 1 Research Understanding the client’s needs; Defining and interviewing the target audience. Step 2 Analyze Analyzing the web app logic needed; User persona; User stories. Step 3 Prototype Style design; Customer journey map; Site map; Wireframes; UI design; Responsive design; Mobile app design. Step 4 Deploy Website and app presentation; Improvement of the UI/UX design features based on performance metrics and user feedback. Investigation We have created the project from scratch, including the desktop version, responsive design of the web app, and a mobile app with unique features to deliver the top-level user experience. FXF was projected to meet the needs of both beginner and advanced traders, so we created different user personas to address the requirements of both auditories. After the detailed research and in-depth interviews, we found that all the existed cryptocurrency exchange aggregators and similar solutions had the following characteristics that could be avoided/ improved in the FXF project: Multiple accounts; Multiple wallets; Multiple KYC (identity verification procedures); Multiple interfaces. With these drawbacks in mind, we built a complex customer journey map that covered all the actions and desired functions and a site map that summarized the app architecture. Logo & UI The main color used in the FXF project is black that is associated with top-level products. The logo was made gold to reflect the value and the premium quality of the product. Also, since red and green are the colors widely used in trading charts and recognized by all users, we utilized them for graphics to make the design intuitive and user-friendly. First, we designed a desktop version of FXF. Then, we worked on the responsive design of the site, ensuring that users can conveniently access the aggregator from mobile devices. Lastly, we created a mobile app that allowed for enhanced user experience. Although it was challenging to fit all the markets into a small screen, we came up with a design solution that allowed for convenient displaying of all the important information.
Results
As a result, we designed a platform with much-needed standardization and unification to the cryptocurrency trading system, making it clearer and faster for traders of any experience to use. In both desktop and mobile versions, it is possible to observe oscillations on 4 markets simultaneously, see clear data sets, and track fluctuations on leading exchanges using one wallet. One account and one wallet for convenient use. Unique feature combined in one platform. Ability to view 4 markets at the same time. Easy registration and KYC functionality. Advanced security. A desktop version + responsive design + advanced app to use the system on the go. Rich and user-friendly design both for beginner and advanced traders. By incorporating our findings of in-depth research and design expertise, the Northell team designed a top-level global cryptocurrency exchange aggregator that contains a unique set of features and user-friendly web and app functionality. Thanks to the intuitive user interface and unrivaled trading experience, the FXF platform established itself as a first-class customized solution for beginner and advanced traders all over the world.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.