HyperloopTT
Challenge
Hyperloop brings airplane speeds to ground level, safely. Passengers and cargo capsules will hover through a network of low-pressure tubes between cities and transforming travel time from hours to minutes. The challenge is to design the brand, communications and tools for the future of transportation.
Solution
Using multiple channels of communication we are able to nurture global excitement and interest in a transportation system that is still in the build phase. Crowd sourcing creative talent across disciplines has resulted in rich and dynamic solutions. AR and VR digital experiences An augmented reality simulation means that a capsule can be tracked inside the tube. Peripheral telematic data tracks key metrics of the capsule, tubes and system. Short films & Animations Storytelling can be powerful way to convey a message and communicate. Short films that are narrative and appeal to peoples emotions as well as factual short films that explain the technology. Films under 1 minute are designed for social media channels and longer versions can live on the website, presentations, in the office space and YouTube.
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