Growth strategies that help amplify local voices and create lasting community change.
Challenge
Helping the world’s biggest social change platform to grow their business. Everyday, people from around the world visit Change.org; starting campaigns, mobilizing supporters and working with decision makers to create solutions. With over 300 million users globally, Change.org is the biggest social change platform in the world. Niftic has worked closely with the Change.org team for years, continually optimizing for increased conversion, ease of use, and a great user experience - core to business growth and the social impact so central to the company’s mission.
Solution
Optimizing for social change by improving 3 key business metrics. We utilize growth strategies to ideate, A/B test, and productize product features that help amplify Change.org’s reach, monetize their user base and grow their membership program. Amplification - Creating growth loops that help campaigners reach more people as well as grow Change.org’s user base. Distribution and viral product growth is the most significant business challenge that today’s SaaS companies face. We help build growth loops that turn existing user actions into meaningful outcomes to fuel and amplify user growth while solving user needs. Our work with continuous experimentation led to a 45% increase in recruit conversions. Turning campaigns into victories with every new signature. Monetization - Unlocking new ways to boost petitions to help reach the signature goal/victories. Change.org is the first petition platform to offer paid ads to promote petitions to other Change.org users. We develop meaningful hypotheses that are based on behavioral design principles such as social proofing, anchoring, or social nudging to highlight information that encourages and empowers users to take action. Ongoing experimentation has seen a 120% increase in gross revenue by increasing paid contributions from petition supporters. Resulting in millions - both in increased revenue for the platform and more eyes on important topics.
Results
Membership - 100K+ paying members empower Change.org to continue to build leading social change technology and make the world a better place. We helped identify common mental blockers that prevented users from joining the Change.org membership program. We used continuous A/B testing in key product areas to significantly increase membership sign up rates while reducing churn. We are thrilled to announce that our efforts recently helped cross the 100,000 active members milestone.
Niftic Agency
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