Maples Crossing : Launching New England’s Premiere Lifestyle & Entertainment Destination
A Marketing Story by
Nickerson PR
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maplescrossing.com
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maplescrossing.com
Product Launch
Challenge
Maples Crossing partnered with Nickerson in September 2019 in preliminary planning for the groundbreaking and launch of the development. Nickerson was tasked to plan and execute a groundbreaking ceremony, securing press, inviting community leaders, and developing a social media strategy for the complex’s launch.
Solution
During early planning stages, the team recommended a rebranding from The Atlantic Sports Center to Maples Crossing and designed a new logo and website before groundbreaking.
Results
Nickerson continues to secure media exposure and manage Maples Crossing’s social media platforms.
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