Challenge
How Veev, formerly Dragonfly Group, partnered with us to reinvent the way we build and experience living spaces, working together to address the global housing shortage.
Solution
Together, we generated a library of speculative prototypes, approaching the different ways we interact with and experience our living spaces entirely from the ground up. With our concepts rooted in 5-10 year futures, we worked backward, reverse-engineering these areas of innovation to develop actionable guidelines for a living strategy that could break ground today in honest pursuit of this future. Spending half our paycheck on living expenses alone has become the standard when housing costs continue to outpace wage growth. Where the housing industry has traditionally turned to reduced quality to lower costs, we set out to create a new higher standard. When Veev first approached us, they were looking to develop a comprehensive living experience strategy that would lay the groundwork to achieve their honorable and ambitious vision. Veev is an expression of Dragonfly Group's consolidation, a new name and brand to house their subsidiaries, unique capabilities, and years of experience all under one roof. This reorganization introduces their unique, end-to-end product approach to panelized building systems and reflects their focus on customer experience and long-term vision of exceptional living for all. As Veev began to develop, patent, and produce the revolutionary building blocks for a new era of single and multi-family homes, we continued to architect the essential points of human interaction within these spaces and with their Home OS. Always at your fingertips, the living app grants unprecedented access and control with full visibility into your home health. At the same time, the wall panels integrate seamlessly with their surroundings, delivering novel branded interactions to create true holistic harmony. To further their endeavor of developing and promoting communities through modern urban design accessible to all, our latest initiative with Veev seizes the opportunity provided by recent California legislation to convert backyards into additional living space. The Veev ADU is the first product of Veev's end-to-end approach and the culmination of design, intelligence, and sustainability to deliver housing of exceptional quality at a lower cost.
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