The Pointe Malibu Recovery Center
Challenge
More than simply the ultimate in luxury and privacy, The Pointe Malibu Recovery Center is an industry innovator with world-renowned residential substance use treatment facility with a remarkable record of success. Up till now, they had not done any digital marketing and had not received any leads or clients via the web, but they knew that was an important factor they were missing in their marketing.
Solution
We conducted a Naming Study where we presented numerous brand name options, and the name The Pointe Malibu recovery Center was chosen. Branding assets such as logos, brochures, collateral materials were created by Navazon. We produced a four-minute video that showcases the facility and treatment programs, including casting, writing script, and everything else that goes into producing a corporate video. After interviewing the clinical and executive teams, the Navazon copywriters wrote copy for the website and a new brochure. We designed a new website and a new brochure, plus a four-minute and a one-minute video. We created social media pages with relevant posts and blogs. We started a local marketing campaign and are working on launching a Pay Per Click campaign.
Results
They have had several leads and admissions as a direct result of the website. Their website traffic continues to grow at a rapid rate.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.