Challenge
Taking album releases & content to new levels
Solution
MWWPR works closely with Tidal to craft narratives and stories that break through from pop culture and music media into unexpected places such as Vogue, The New Yorker, and Wired. We also leverage paid media and OOH media for additional media pickup and as content for amplification through social. Jay-Z’s 4:44 was the most talked about album in traditional and social media in 2017 based on mentions and potential reach, while the just-released Everything is Love album and video has generated over 2 billion PR and 12 billion social media impressions in under a week and helped increase Tidal downloads.
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