Challenge
William Murray Golf turned to MuteSix with the challenge of acquiring new customers who would embrace and “unleash their inner Murray.”
Solution
The team used Google Ads to build out a user funnel for William Murray Golf’s ad campaigns. We optimized CPA goals through testing ads for different demographics and updated their website to improve onsite performance for CRO. We also used scarcity copy angles for product ads to drive more conversions and increased conversions by delivering more relevant ads through DPA campaigns.
Results
20x ROAS 15% CPA decrease across all Google products 3x Scale increase within 30 days
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.