Knoxville Civic Auditorium and Coliseum
Challenge
Website Refresh When SMG Knoxville took over operations of the Knoxville Civic Auditorium and Coliseum, the company hired us to develop a professional-looking site to promote upcoming events and allow for easy ticket purchases; a page to provide promoters with need-to-know information; and a page for the Knoxville Ice Bears for cross-promotion.
Solution
The new website launched to rave reviews. Event promoters and the public say they appreciate the site structure that makes performances easy to find and compelling; simplifies ticket purchasing; and provides event promoters with pertinent information and easy access to all necessary forms. Boosting communications In addition to creating a website, we helped launch a regular newsletter to communicate about upcoming shows and events and made recommendations to improve social media engagement.
Results
The results are impressive. Social media engagement has already grown by nearly 170 percent, and event bookings are up by an astounding 50 percent.
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