Dutailier chaise margo
Challenge
DEVELOP AN IMPACT PRODUCT The Quebec furniture manufacturer called on the services of Morelli to better understand the expectations of a target in particular, millennials, and to develop an innovative impact product. The approach Morelli helped define the best strategy to differentiate the new generation of rocking chairs to develop for the target.
Solution
POSITIONING STRATEGICALLY FACING A NEW TARGET AN UNEXPECTED BUT A WINNING TURN FOR THE COMPANY This exercise turned out to be an important turning point for the company and resulted in the design and development of a new platform of innovative products for the company. Opportunity analysis is the cornerstone of this mandate, from which the design, management and prototype manufacturing flowed to develop the all new generation of cradle rocking chair specially designed for millennials. MEETING THE EXPECTATIONS OF MILLENNIALS Better position itself on the market with a differentiating product Develop a new platform of innovative products for the company Understand the lifestyle and buying behavior of the target Understand and analyze the process and decision-making Define satisfaction criteria and real user problems Define market opportunities and prioritize them Identify and define the characteristics and assets that really create value for users
Results
INSTANT WELCOME BY THE INDUSTRY NEW PRODUCT PLATFORM PRESENCE IN A NEW MARKET SEGMENT POSITIVE IMPACT ON INCOME
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