Raising the Voices of Organic Pioneers
Challenge
Organic Valley is the largest cooperative of independent organic farmers in the country. Haberman told their story for 18 years, establishing these pioneers as authorities in organic food, family farms and sustainability. In helping them reach an ever-expanding audience—with PR, influencer strategy and event marketing—we fueled not only the growth of a billion-dollar company but the organic movement as a whole.
Solution
Positioning Organic Valley’s CEO as a thought leader in the organic industry Influencers, Events + Social To promote OV's new products, we plan events, including at leading industry trade shows like Natural Products Expo West, develop partnerships with influential voices, coordinate contests and share the good news across social media.
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