Challenge
MirrorMePR were appointed by the UK PR manager for the luxury brand to deliver the PR story: ‘Longines celebrates its 10-year partnership with Ascot’
Solution
Our strong equestrian media knowledge and relationships meant we were able to cherry pick and present only the most appropriate key media and influencer suggestions to the client. MirrorMePR also created and suggested unique angles for each specific media to take and ‘make their own’, in keeping with the brief. MirrorMePR appointed media, delivered briefs and oversaw management. Delivering assets and key information to the selected media whilst reviewing all content before submitting to the client for final approval.
Results
Extensive print and digital coverage. Key associations with equestrian influencers to keep the conversation going. Increased awareness within the equestrian community of this landmark anniversary and association. A social reach of nearly 900K & brand awareness to the wider community.
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