Challenge
Real Simple provides practical and useful solutions for simplifying every aspect of a modern woman’s busy life.
Solution
Real Simple is launching its 3rd idea Home in New York City. The Real Simple Home presents an opportunity for advertisers to put their products in front of designers, influencers, readers, followers and consumers through a wealth of 360 degrees activations. Back to School Made Simple This fall, Real Simple will help consumers get back into routine via a multi-sponsored integrated Walmart program sharing helpful tips and product recommendations from our advertising partners.
Results
1.9MM+ Rate base 7MM Readers $104,761 Median HHI 9.4MM UV's 7.6MM Social followers With The Meredith Sales Guarantee, we became the first publisher to measure and guarantee the incremental sales impact of digital advertising.
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