Hershey's Spiderlicious Halloween Pop-Up at Kroger
A Marketing Story by
Medallion Retail
about
The Hershey
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Challenge
Hershey wanted retail theater.
Solution
Medallion Retail engineered a Spiderlicious Halloween Pop-Up at Kroger stores, designing an immersive 360° shopping experience in an enchanted chocolate forest filled with a monster-load of candy. HOLDS 800 lbs OF CANDY UP TO 66 linear feet OF PRODUCT PACKS AND SHIPS IN 1 box
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