Challenge
To increase season ticket package requests.
Solution
TARGET Primary: Men ages 25-54 Secondary: New & existing hockey fans STRATEGY We leveraged the digital channel to build greater awareness and increase ticket sales for the Columbus Blue Jackets post season through a highly targeted digital video & display campaign. This campaign utilized desktop, mobile web and in-app advertising channels to maximize advertising frequency.
Results
This campaign delivered 6.5m impressions over three months with a CTR of 0.31%, yielding 352 new season ticket package requests.
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