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Columbus Blue Jackets

A Marketing Story by McGann Media Group about NHL

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NHL

Leisure Products

Increase Sales

Challenge

To increase season ticket package requests.

Solution

TARGET Primary: Men ages 25-54 Secondary: New & existing hockey fans STRATEGY We leveraged the digital channel to build greater awareness and increase ticket sales for the Columbus Blue Jackets post season through a highly targeted digital video & display campaign. This campaign utilized desktop, mobile web and in-app advertising channels to maximize advertising frequency.

Mobile Marketing

Online Advertising

Results

This campaign delivered 6.5m impressions over three months with a CTR of 0.31%, yielding 352 new season ticket package requests.

6,500,000

Earned Media Impressions

Source: https://mcgannmedia.com/case-studies/nhl-franchise-the-columbus-blue-jackets/

~5 Employees

$5,000 Min Budget

1 Stories

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McGann Media Group

Columbus, Ohio

McGann Media is a marketing agency, specializing in media planning and buying and digital marketing and strategy headquartered in Columbus, Ohio.

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