Challenge
Creating a refreshing online presence in a dull market and improve the usability
Solution
MOODBOARD RESEARCH User values & brand values, a perfect match Essential to each project is to ensure the user and brand match up perfectly. My research process is a proven method to collaborate with the client towards that goal. Together we created several moodboards and styleboard to confirm style direction for both parties. BRAND IDENTITY Bright colors and minimal typeface Freshening up the color palette was the main key to provide a unique and modern look feel. The typeface is very modern and friendly. DESIGN SYSTEM Neatly organized library of components It’s very important to setup an extensive library of components that can be reused across web application, landing page and marketing purposes. The design system allows for rapid iteration and exploration. CUSTOM GRAPHICS Minimal, clean and visual story telling graphics Using visual graphics is extremly helpful to detail your product features. Instead of reading long paragraphs, the visitors will understand easier. CROSS PLATFORM Great user experience on all devices After wireframing part and validation of user persona, the product moves to user interface stage. Also, the design system gives you the freedom to have a fully responsive implemention, faster and cost effective. DEVELOPMENT Website Development Having the project up, live running, is very exciting. I developed the fully responsive website in Webflow and can be seen here on QuickChat.
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