Woods Hole Oceanographic Institution
Challenge
The Woods Hole Oceanographic Institution is the world’s leading, independent non-profit organization dedicated to ocean research, exploration, and education. Marquis was engaged to create a new logo and comprehensive brand identity for their Institution, located on Cape Cod. This world-renowned organization needed to refresh and modernize their classic identity to increase awareness of their work and their impact on our planet, create a brand system that works across all their departments, as well as attract a broader audience throughout the U.S. and beyond.
Solution
The new logo icon is symbolic in its design and incorporates both the old and the new. The outer shapes represent the three parts of their new tagline: Our Ocean, Our Planet, Our Future. The negative space inside the icon is in the shape of a sail, from their original research vessel, The Atlantic. The logo was created as a responsive logo system, allowing for flexibility in the mark throughout various applications, both digitally and in print. Marquis created a full brand identity system for the Institution, beyond just the logo, including comprehensive brand standards and a series of initial branded materials, to guide their internal communications teams and the development of consistent branded materials over time.
Marquis Design
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