Challenge
From day one, our goal with Carson's marketing campaigns has been to create a unique digital voice. We're able to do this by leveraging products in content marketing and SEM, and cutting-edge digital strategies. By utilizing all the tools available with paid advertising campaigns, engaging content on the dealer's website, consumers find the exact information that they need to make informed shopping decisions
Solution
HOW DID WE ACCOMPLISH THIS? Added SEO and Inbound marketing We updated the entire online experience to focus on meeting the needs of our target audience. Lead Generation Focused Website We updated the entire online experience to focus on meeting the needs of our target audience in a more personalized and creative way to retain customers. Complete Re-branded Todays shopper expects an offer that is personalized and relevant to where they are in the customer journey. From the logo to the website, to the online and offline marketing, we updated everything to use the new messaging. Re-envisioned Messageing We developed a new sales message that will better resonated with auto repair, and service customers. With daily/monthly updates, our marketing personalization and automation delivers fresh content to keep your customers active. What Steps Did We Take? One of the key things we did for Carson Cars was to revamp the website, so it was easy to navigate, especially for those using mobile devices. Contact information and other important topics were displayed predominantly on the main page, allowing leads to click-to-call or to simply send an email. When it comes to the deep SEO embedded within the pages, we used our expertise to create content full of search terms that interested car owners enter into a search engine. This type of algorithm places the company near the top when it comes to local search results, effectively making this a lead-generating website. As everyone knows, leads easily turns into sales when the company itself cares about their customers and has high standards.
Results
Since we took over the aspects of the website and strategy for Carson Cars, the results have been astronomical. The company has seen over a 300 percent growth in leads over the past several years, with the ability to turn many of those leads into sales and satisfied customers. To help them gain these leads, we made sure that their site is near the top of the list when it comes to search engine results. The visibility (and the quality of the site) has helped drastically, leading more and more potential customers and clients to call, send an email, or drop by. +300% Leads +250% Time on site +225% Unique visits +450% Pageviews
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