Challenge
Highly competitive banking sector in Vietnam. Limited organic traffic and keyword rankings for key terms. Difficulty in building high-quality backlinks due to strict financial regulations. Need to cater to diverse target audiences with varying online behaviors.
Solution
Comprehensive website audit and technical SEO optimization: Identified and resolved crawl errors, improved loading speed, implemented structured data markup, and optimized robots.txt and sitemap. Targeted keyword research: Identified high-potential keywords relevant to specific customer segments (e.g., first-time borrowers, young professionals, small businesses). On-page content optimization: Created informative and engaging blog posts, landing pages, and product descriptions optimized for target keywords. Strategic local SEO: Optimized Google My Business listings for all branches, ensured NAP consistency across online directories, and managed local reviews and reputation. Data-driven content marketing: Analyzed user search queries and trends to develop content addressing specific customer needs and pain points. High-quality backlink acquisition: Implemented white-hat link-building strategies through industry partnerships, guest blogging on relevant websites, and participation in online communities. Social media engagement: Leveraged social media presence to drive organic traffic, amplify content reach, and build brand awareness.
Results
Significant increase in organic traffic: Achieved a 200% increase in organic website traffic within 6 months. Improved keyword rankings: Ranked on page 1 for several key banking terms, including "vay thế chấp" (mortgage loan) and "tài khoản tiết kiệm" (savings account). Increased conversion rates: Observed a 15% rise in online loan applications and a 10% growth in new account openings directly attributed to organic search. Enhanced brand visibility: Strengthened TPBank's online brand presence and established it as a thought leader in the Vietnamese banking sector.
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